WHAT IS THREE BARKS DESIGN?
Hi there! I’m Joel Dale, and I’m the designer, illustrator, and branding specialist barking behind Three Barks Design. The name’s a little silly, but it’s been my personal moniker for almost two decades. Why "Three Barks"? Simple: my name—Joel Brock Dale—is only three syllables long. It’s so easy to say, a dog could do it in just three barks!
While I love creating bold, illustrative designs for my clients today, my professional background has been deep in the world of professional sports. I spent 15 years designing, leading creative teams and managing high-stakes branding for organizations like the Baltimore Orioles, the Indiana Pacers, and the Indianapolis Motor Speedway. That experience taught me how to deliver high-impact, story-driven visuals under pressure and with a clear strategic goal. Now, I’m bringing that same big-league strategy and eye for bold design to your project. Whether you need a fresh brand identity, some head-turning illustration work, or just a solid design partner, I'm ready to dig in and help!